Autoresponders - Email Marketing

Autoresponders are automatic email campaigns you set up on your sales page or landing page.  And don't say that you have no idea what an autoresponder is.  You've seen them a million times, a little box to the side asking for your first name and e-mail address, saying something like  "Sign Up for Free E-Course on Raising Chihuahuas for Food," or whatever. 

Two schools of thought here.  The first school of thought is that autoresponders are a nice thing to tack onto a campaign, and capture those stragglers, those non-impulse buyers.  The second school is that autoreponders are an essential selling tool and are not an afterthought.

Define autoresponder

How Often Should I Send My Autoresponders?