Keep Your Landing Pages Basic, and Here's Why

Landing page:  it's the first page a user lands on after clicking a pay per click ad.

Many internet marketers think that they need to be whimsical, clever, indirect, and "artistic."

Wrong.  Two reasons you'll want to keep your landing page very basic.  First, it has been estimated that over 70% of web users scan the text rather than read it.  Second, your audience is far more international than you might ever guess.