Q:  What is a Landing Page?

A:  A landing page is a web or blog page where you direct users to, mostly used in pay-per-click advertising.

Many online marketers have a hard time understanding what a landing page is and why they need to have one. Think of a “landing page” in terms of an airplane and a landing strip. While it is possible to land an airplane in many different terrains—a highway, a field, a big parking lot, etc.—the preferable and safest place is to land is on a landing strip.

Some reasons you might chose a landing strip over a freeway might be:  flat; smooth; no obstructions; no distracting navigational signals.

Internet Landing Pages are Optimized

It's the same thing with online landing pages. Landing pages have certain qualities that make them effective selling tools.

Of course, a user who clicks on your PPC ad can “land” anywhere on your website.  They could “land” on a web page with lots of internal navigation along the sides, lots of links to Wikipedia within the text, a few YouTube embedded videos, a forum link, etc. But the preferable, safest, and most profitable place is on a landing page that you have constructed exactly for the purpose of landing.