Landing Pages

A landing page is just a place where a pay-per-click visitor lands. In theory, it could be anything from a bare-bones squeeze page to one page out of a thousand-page website. But usually it's neither. Search engines hate squeeze pages; "not a quality user experience," they say. But it would be suicide to send traffic to your giant website--visitors get distracted from your sales message. The solution? Work on your landing page technique and come up with a comfortable middle ground.